Charity-funded
The charity pays the entry fee and supporters fundraise on top. This can improve fundraising focus, but the charity carries more cost risk if numbers fall.
Pricing and sponsorship
Use this page to set pricing expectations for your campaign: how costs differ by event type, how funding models work, and what supporters need to know before they sign up.
How pricing works
The booking pages show current pricing for each challenge and event type. For charity fundraising events, pricing is based on the challenge, your group size, and the date. The charity fundraising events pages show what's available.
For charity places on scheduled dates, pricing and fundraising expectations are shown on the Charity Challenges booking pages.
Two common charity funding models
Self-funded
Supporters pay their own entry fee and fundraise separately. This reduces charity risk, but totals per person are often lower.
Choose the model that matches your charity's appetite for upfront cost and your confidence in recruitment.
Minimum sponsorship
Most charity events set a minimum fundraising target per person. A common range is £150-300 depending on challenge difficulty and your recruitment model.
Set the target early and make it visible. A mid-campaign checkpoint like "you should be at 50% of your target by week 6" helps avoid last-minute panic and dropouts.
What to tell supporters
Put payment and fundraising expectations in the first message, not only in terms and conditions. Supporters should know:
- What the challenge is and when it happens.
- What they pay directly (if anything).
- What they're expected to raise and by when.
- How to sign up.
Campaign messaging guidance: promotion toolkit.